Difference between revisions of "Campaign Fundamentals"
>Johno (Created page with "=Overview= One of the main uses of the Membership Analysis document is selecting members for marketing campaigns. Vital Signs users are able to perform selections on a wide ...") |
>Johno (→Campaign Types) |
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==Campaign Types== | ==Campaign Types== | ||
| − | + | Various different campaign types are possible: | |
* New member campaigns | * New member campaigns | ||
| + | * Member services | ||
* Share products | * Share products | ||
* Loan products | * Loan products | ||
| − | |||
* Dormant members | * Dormant members | ||
Revision as of 23:16, 10 February 2016
Contents
Overview
One of the main uses of the Membership Analysis document is selecting members for marketing campaigns. Vital Signs users are able to perform selections on a wide variety of member attributes to select the pool of members that will be part of a campaign. The document also contains a special Campaign Tab that includes charts that report campaign results.
Campaign Types
Various different campaign types are possible:
- New member campaigns
- Member services
- Share products
- Loan products
- Dormant members
