Configuring Automated Wave Campaigns

Summary

Automated Wave Campaigns are configured in a spreadsheet called WaveCampaigns, located in the data/config directory.

The file contains two global worksheets (tabs) called WaveConfig and Campaigns, plus an additional worksheet (tab) for each Wave name. For example, a wave campaign called Welcome, will include a worksheet called Welcome containing all of the specific selection criteria needed to execute all steps of the wave campaign.

WaveConfig Worksheet

The WaveConfig worksheet contains one record for each different wave campaign:

Excel Column (Note)	Purpose
WaveName	The unique wave campaign name.
WaveStartDays (1)	The ending month day number the wave uses. May be a semi-colon delimited list if the wave runs multiple times per month.
WaveMaxSteps	The maximum number of steps executed by this wave campaign.
WaveFilePath (2)	The output file path where the wave files are created.
WaveEmailList (3)	A semi-colon delimited list of email addresses to receive confirmation that the wave files were created.

1. This day number represents the day the wave was created and may be used as part of the selection criteria. If the wave runs more than once per month, this is a semi-colon delimited list.
2. The specified path is a sub-directory of data/config and must exist.
3. Not all configurations support email notifications. Since GenWaveData uses the Vital Signs document distribution engine, the ViewDocLog document is a good way to review the results of GenWaveData.

For example, a Welcome wave campaign might look like this:

WaveName	WaveStartDays	WaveMaxSteps	WaveFilePath	WaveEmailList
Welcome	15	5	WelcomeWave

Campaigns Worksheet

The Campaigns worksheet contains one record for each step of each different wave campaign:

Excel Column (Note)	Purpose
WaveName	The unique wave campaign name.
CampaignName	The name of the campaign for that wave step.
Step	The step number.
ExportType	The export type is usually Export, but can be any type supported by document distribution.
Definition	The ID of the object being exported. Usually one of MBR_ADDR_DATA or MBR_PHONE_DATA.
ProdType	The product type being promoted. One of: Share, Loan or Service.
ProdCodes	A list of valid product codes.

For example, the Welcome wave campaign might look like this:

WaveName	Step	CampaignName	ExportType	Definition	ProdType	ProdCodes
Welcome	1	JoinLetter	Export	MBR_PHONE_DATA
Welcome	2	eStatements	Export	MBR_ADDR_DATA	Service	79
Welcome	3	CDs	Export	MBR_ADDR_DATA	Share	C06;C12;C18;C24
Welcome	4	Loans	Export	MBR_ADDR_DATA	Loan	21;31;41
Welcome	5	Survey	Export	MBR_ADDR_DATA

Selection Worksheet

Each wave campaign needs a Selection worksheet to specify the selection criteria for each step of the wave. The worksheet name is the same as the WaveName.

The column names in this worksheet are the same as a selection worksheet in document distribution.

See defining a selection for more information on how to create a selection.

With wave campaigns, an optional Global selection is followed by an optional selection specific for that step in the wave. The StepName is used as the selection name.

The following table shows an example for the Welcome wave campaign:

Name	Step	Type	TypeName	TypeValue
Global	1	SetVar	OpenStartDate	=Date(MonthStart(Only(Wave_Start_Date)),'YYYY-MM-DD')
Global	2	SetVar	OpenEndDate	=Date(MonthEnd(Only(Wave_Start_Date)),'YYYY-MM-DD')
Global	2	SetVar	OpenEndDate	=Date(MonthEnd(Only(Wave_Start_Date)),'YYYY-MM-DD')
Global	3	Field	MBR_OPEN_DATE	>=$(OpenStartDate)<=$(OpenEndDate)
Global	4	Field	MBR_ACCOUNT	=age(only(Wave_Start_Date), MBR_BIRTH_DATE)>=18
Global	5	Field	OK_TO_MAIL	Yes
eStatements	1	Field	eSTATEMENTS	No
CDs	1	Field	MBR_TOT_SH_BALANCE	>=5000
Loans	1	Field	MBR_TOT_SH_BALANCE	>10000
Loans	2	Field	MBR_CREDIT_SCORE	>620

1. The steps JoinLetter and Survey use the Global selection and do not have any additional selection criteria.
2. The syntax shown here is currently untested.