Campaign Fundamentals
Revision as of 23:16, 10 February 2016 by >Johno (→Campaign Types)
Contents
Overview
One of the main uses of the Membership Analysis document is selecting members for marketing campaigns. Vital Signs users are able to perform selections on a wide variety of member attributes to select the pool of members that will be part of a campaign. The document also contains a special Campaign Tab that includes charts that report campaign results.
Campaign Types
Various different campaign types are possible:
- New member campaigns
- Member services
- Share products
- Loan products
- Dormant members
