Member Attributes

Overview

Member attributes are used in the Membership_Analysis and Membership_Summary documents. Member attributes allow a quick selection of members who have (or don't have) a particular attribute.

Typical Attributes are:

• Single Service
• OK to Send Mail
• Specific Services, like:

• Online Banking
• eStatements
• Direct Deposit
• RDC
• Debit Card

• Specific share products, like:

• Savings
• Checking
• CD
• IRA

• Specific loan products, like:

• LOC
• Vehicle
• Mortgage

• Other:

• Charged Off Share
• Charged Off Loan
• Delinquent Loan

Attributes can be determined in a variety of ways:

• Calculated during the nightly core extract. Many attributes are calculated from member level flags, but almost any custom logic may be used.
• Based on specific share products by editing the SHXREF file.
• Based on specific loan products by editing the LNXREF file.

The definition of an attribute can combine multiple flags. For example, the OK to Send Mail attribute could check a bad address flag, a deceased flag and an opt-out flag. If any of these flags are set, the attribute would be false. At most 30 attributes can be defined.