Difference between revisions of "Configuring Automated Wave Campaigns"

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| WaveName
 
| WaveName
 
| The unique wave campaign name.
 
| The unique wave campaign name.
|-
 
| CampaignName
 
| The name of the campaign for that wave step.
 
 
|-
 
|-
 
| Step
 
| Step
 
| The step number.
 
| The step number.
 +
|-
 +
| StepName
 +
| The name of the individual step.
 
|-
 
|-
 
| ExportType
 
| ExportType
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|  
 
|  
 
|}
 
|}
 +
 +
* When tracking campaigns, Vital Signs will concatenate the WaveName and StepName together.  Our sample Welcome Wave would consist of 5 total campaigns, however since only 3 of them contain product offers, only 3 will be tracked:  Welcome_eStatements, Welcome_CDs and Welcome_Loans.
  
 
== Selection Worksheet ==
 
== Selection Worksheet ==
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| Global
 
| Global
 
| 4
 
| 4
| Field
 
| MBR_ACCOUNT
 
| =age(only(Wave_Start_Date), MBR_BIRTH_DATE)>=18
 
|-
 
| Global
 
| 5
 
 
| Field
 
| Field
 
| OK_TO_MAIL
 
| OK_TO_MAIL
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| eStatements
 
| eStatements
 
| 1
 
| 1
 +
| Field
 +
| MBR_ACCOUNT
 +
| =age(only(Wave_Start_Date), MBR_BIRTH_DATE)>=18
 +
|-
 +
| eStatements
 +
| 2
 
| Field
 
| Field
 
| eSTATEMENTS
 
| eSTATEMENTS
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|  
 
|  
 
|  
 
|  
 +
|-
 +
| eStatements
 +
| 1
 +
| Field
 +
| MBR_ACCOUNT
 +
| =age(only(Wave_Start_Date), MBR_BIRTH_DATE)>=18
 
|-
 
|-
 
| CDs
 
| CDs
| 1
+
| 2
 
| Field
 
| Field
| MBR_TOT_SH_BALANCE
+
| MBR_TOTAL_SH_BAL
| >10000
+
| >=5000
 
|-
 
|-
 
|  
 
|  
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| 1
 
| 1
 
| Field
 
| Field
| MBR_TOT_SH_BALANCE
+
| MBR_ACCOUNT
| >10000
+
| =age(only(Wave_Start_Date), MBR_BIRTH_DATE)>=18
 
|-
 
|-
 
| Loans
 
| Loans
 
| 2
 
| 2
 +
| Field
 +
| MBR_TOTAL_LN_CNT
 +
| <1
 +
|-
 +
| Loans
 +
| 3
 
| Field
 
| Field
 
| MBR_CREDIT_SCORE
 
| MBR_CREDIT_SCORE
 
| >620
 
| >620
 +
|-
 +
| Survey
 +
| 1
 +
| Field
 +
| MBR_ACCOUNT
 +
| =age(only(Wave_Start_Date), MBR_BIRTH_DATE)>=18
 
|}
 
|}
  
# The steps '''JoinLetter''' and '''Survey''' use the '''Global''' selection and do not have any additional selection criteria.
+
# The step '''JoinLetter''' uses the '''Global''' selection and does not have any additional selection criteria.
# The syntax shown here is currently untested.
+
# The age restriction is repeated in all steps except '''JoinLetter''' since members under 18 will still get the welcome letter.
 +
 
 +
 
 +
 
 +
Back to [[Automated Wave Campaigns]].
 +
 
 +
Back to [[Campaign Fundamentals]].

Latest revision as of 00:41, 13 February 2016

Summary

Automated Wave Campaigns are configured in a spreadsheet called WaveCampaigns, located in the data/config directory.

The file contains two global worksheets (tabs) called WaveConfig and Campaigns, plus an additional worksheet (tab) for each Wave name. For example, a wave campaign called Welcome, will include a worksheet called Welcome containing all of the specific selection criteria needed to execute all steps of the wave campaign.

WaveConfig Worksheet

The WaveConfig worksheet contains one record for each different wave campaign:

Excel Column (Note) Purpose
WaveName The unique wave campaign name.
WaveStartDays (1) The ending month day number the wave uses. May be a semi-colon delimited list if the wave runs multiple times per month.
WaveMaxSteps The maximum number of steps executed by this wave campaign.
WaveFilePath (2) The output file path where the wave files are created.
WaveEmailList (3) A semi-colon delimited list of email addresses to receive confirmation that the wave files were created.
  1. This day number represents the day the wave was created and may be used as part of the selection criteria. If the wave runs more than once per month, this is a semi-colon delimited list.
  2. The specified path is a sub-directory of data/config and must exist.
  3. Not all configurations support email notifications. Since GenWaveData uses the Vital Signs document distribution engine, the ViewDocLog document is a good way to review the results of GenWaveData.

For example, a Welcome wave campaign might look like this:

WaveName WaveStartDays WaveMaxSteps WaveFilePath WaveEmailList
Welcome 15 5 WelcomeWave

Campaigns Worksheet

The Campaigns worksheet contains one record for each step of each different wave campaign:

Excel Column (Note) Purpose
WaveName The unique wave campaign name.
Step The step number.
StepName The name of the individual step.
ExportType The export type is usually Export, but can be any type supported by document distribution.
Definition The ID of the object being exported. Usually one of MBR_ADDR_DATA or MBR_PHONE_DATA.
ProdType The product type being promoted. One of: Share, Loan or Service.
ProdCodes A list of valid product codes.

For example, the Welcome wave campaign might look like this:

WaveName Step CampaignName ExportType Definition ProdType ProdCodes
Welcome 1 JoinLetter Export MBR_PHONE_DATA
Welcome 2 eStatements Export MBR_ADDR_DATA Service 79
Welcome 3 CDs Export MBR_ADDR_DATA Share C06;C12;C18;C24
Welcome 4 Loans Export MBR_ADDR_DATA Loan 21;31;41
Welcome 5 Survey Export MBR_ADDR_DATA
  • When tracking campaigns, Vital Signs will concatenate the WaveName and StepName together. Our sample Welcome Wave would consist of 5 total campaigns, however since only 3 of them contain product offers, only 3 will be tracked: Welcome_eStatements, Welcome_CDs and Welcome_Loans.

Selection Worksheet

Each wave campaign needs a Selection worksheet to specify the selection criteria for each step of the wave. The worksheet name is the same as the WaveName.

The column names in this worksheet are the same as a selection worksheet in document distribution.

See defining a selection for more information on how to create a selection.

With wave campaigns, an optional Global selection is followed by an optional selection specific for that step in the wave. The StepName is used as the selection name.

The following table shows an example for the Welcome wave campaign:

Name Step Type TypeName TypeValue
Global 1 SetVar OpenStartDate =Date(MonthStart(Only(Wave_Start_Date)),'YYYY-MM-DD')
Global 2 SetVar OpenEndDate =Date(MonthEnd(Only(Wave_Start_Date)),'YYYY-MM-DD')
Global 2 SetVar OpenEndDate =Date(MonthEnd(Only(Wave_Start_Date)),'YYYY-MM-DD')
Global 3 Field MBR_OPEN_DATE >=$(OpenStartDate)<=$(OpenEndDate)
Global 4 Field OK_TO_MAIL Yes
eStatements 1 Field MBR_ACCOUNT =age(only(Wave_Start_Date), MBR_BIRTH_DATE)>=18
eStatements 2 Field eSTATEMENTS No
eStatements 1 Field MBR_ACCOUNT =age(only(Wave_Start_Date), MBR_BIRTH_DATE)>=18
CDs 2 Field MBR_TOTAL_SH_BAL >=5000
Loans 1 Field MBR_ACCOUNT =age(only(Wave_Start_Date), MBR_BIRTH_DATE)>=18
Loans 2 Field MBR_TOTAL_LN_CNT <1
Loans 3 Field MBR_CREDIT_SCORE >620
Survey 1 Field MBR_ACCOUNT =age(only(Wave_Start_Date), MBR_BIRTH_DATE)>=18
  1. The step JoinLetter uses the Global selection and does not have any additional selection criteria.
  2. The age restriction is repeated in all steps except JoinLetter since members under 18 will still get the welcome letter.


Back to Automated Wave Campaigns.

Back to Campaign Fundamentals.