Configuring New Member Campaigns

Overview

Campaigns that promote CU membership are harder to track because it is more difficult to identify whether or not the new member was part of the campaign. Vital Signs uses address normalization to perform member matches by address and also compares the first and last name.

The new member campaign must be added to the VSCampaigns file. The Filename must reference a file in the data/config directory that contains the prospect data that was used in the campaign. Vital Signs allows you to configure the column names that are used by the prospect data files, but modifying parameters in the LoadMbrData worksheet of the VitalSigns.xls configuration file.

LoadMbrData Configuration Options

The following variables are used to specify the column names in the prospect data file that contain the name and address fields.

VS_VARNAME	Purpose	Example
vProspectFirstName	The first name field.	First Name
vProspectLastName	The last name field.	Last Name
vProspectAddr1	The first address line.	Address Line 1
vProspectAddr2	The second address line.	Address Line 2
vProspectState	The state.	State
vProspectZip	The city.	City
vProspectCity	The zip code.	ZIP Code

The following variables specify the number of characters used in the comparison to decide whether or not the new member matches a possible member in the prospect data file.

VS_VARNAME	Purpose	Example
vMaxFirstNameChars	Maximum chars in First Name.	2
vMaxlastNameChars	Maximum chars in Last Name.	5
vMaxStreetNameChars	Maximum chars in Street Name (Address Line 1).	7

Back to Configuring Campaigns.

Back to Campaign Fundamentals.